Interesting Statistics Facts

I would like to share some interesting statistics that will show that Google Searches and cell phones are important aspects to consider for an advertising campaign. This means that websites have to be optimized for smart phones, because they are an important source of traffic.

Conversion Rate Optimization (CRO)

• Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)

• The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)

• The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)

• For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics)

• More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)

• 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)

• 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google,2015) (Source: https://www.hubspot.com/marketing-statistics)

• 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)

• 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)

• 26% of consumers start mobile research with a branded app. (Smart Insights, 2016) (Source: https://www.hubspot.com/marketing-statistics)