5 effective online advertising methods

In the past, advertising was mainly conducted using TV and radio commercials, flyers, ads in magazines, and newspapers or directories. 

Over time, advertising has been changing with the evolution of technology. This new era brought online advertising to our daily lives and with it new ways to advertise were born. We are constantly bombarded with messages all day long.

In order to be present, businesses and companies are using different methods to make them visible and keep up with new technologies.

The following are five of the most effective online methods that are more popular because of its results:

• Search engine optimization (SEO)

It is optimizing your content in order to be part of the results in a search engine such as Google or Yahoo.  

• Social networks

There is not a surprise this kind of advertising is getting more popular every day because of its simplicity and effectiveness. Businesses can pay for an ad on any social network and very often users will share it with others if they like it.

• Videos

Platforms like YouTube or Vimeo are becoming widely used to advertise. It will deliver you a message that you can see, not just read. 

• Blogs

It is an advertising method that marketers along with businesses can use to their advantage. You can search for the blogs that are related to your product or service and pay in order to get a review. 

• Web banners

Although it seems kind of an old and annoying practice, it is still very commonly used. Different figures with a variety of sizes appear on your web pages while you are surfing. If you click them, they will take you to their website.