We explored many advertising campaigns that are well-known around the globe. As a Texan, do you remember any ad that caught your attention? You probably do not have many examples in mind, so I set off on the task of researching Texas and Houston ads.
Visit Houston
My jaw dropped when I saw this incredible video in 360. The video has different sections that explores each one of the most attractive sites in Houston. Each part is presented by a host that talks about the most interesting characteristics. This video is part of the Marketing campaign “Visit Houston” and was created with the purpose to get enough attention from viewers to trigger their desire to visit. After I saw the video, I wanted to visit all those places again!
Direct link to 360 complete video:
Gerald Daugherty ad
I do not want to create any controversy with political parties here, but I wanted to share an ad that caught my attention; a campaign launched to gain votes. This case is about Gerald Daugherty, who wanted to be reelected in Travis County, Austin. The video went viral and was a national topic due to the comical touch. And yes…he won the re-election.
Don't mess with Texas
This is probably one of the most recognized ad campaigns for all Texans. In the late 1980’s, the Texas Department of Transportation was spending $20 million annually to pick up trash. The problem was getting worse so they decided to request a campaign to help with the issue; the rest is history. The campaign officially launched in 1986 during the television broadcast of the 50th annual Cotton Bowl, celebrated in Dallas, Texas.
HEB Harvey Hurricane relief campaign
After Hurricane Harvey, many companies and organizations joined forces to help those in need. HEB (Texas based supermarket chain) decided to help and they launched the ad “Disaster relief”. It was one of the videos with more viewers in the viral video chart, from AdAge.
If you want to contribute to Harvey victims, or if you need help consider visiting Habitat for Humanity Northwest Harris County:
HABITAT FOR HUMANITY NORTHWEST HARRIS COUNTY
Moon by Orion Telescopes
This ad deserves to be mentioned, not just because it was created by the Advertising School: Texas Creative (University of Texas), but because it generated controversy due to the "Made in China" text found on the flag.
Thank you Ecommerce Marketing for the suggestion!
Visit their blog: http://studentsviewontodaysmarket.blogspot.com/
Great blog about Texas based advertising, I remember when the "Don't Mess With Texas" campaign started, I had just moved to Houston and the singing commercials were a hit.
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