Advertising is a part of our daily lives and it is involved in almost every activity. From the moment you wake up, you are brushing your teeth with the toothpaste that very possibly you saw in an ad as the best one. Later, chances are you will be eating a small breakfast. Whether you prepare your own meal or buy something, it will be food that includes brands that were exposed to you in the form of an advertisement.
You might finish your day watching the news, listening to music, commenting on Facebook, or checking your homework on that phone that has revolutionized the world. I do not have to tell you what brand I am talking about because by now most of you already know. This is not just a great concept, but also a tremendous marketing plan and, of course, an outstanding advertising campaign.
Any situation you may think of is surrounded by this massive force named advertising. Most of your purchases are made because you have a general impression of what you should be buying according to all messages you were exposed to during the day.
In this post, I would like to present to you a list of the most successful advertising campaigns of all time.
Take your time, relax and enjoy!
Apple Macintosh. 1984 Super Bowl Ad
The ad starts with a group of people marching towards a room. People are watching a big screen while suddenly a woman appears running with a hammer in hand. She stops in front of the screen just to throw her hammer breaking the big screen.
Nike. Just do it
Nike won Reebok’s place with its worldwide known phrase “Just do it” in 1988. It is not just an advertising campaign; it’s a successful marketing campaign that knocked down its competitor.
The most interesting man in the world.
This ad was considered to be one of the best advertising campaigns according to many experts in the area. We can see a series of ads with a mature man telling us stories about his interesting adventures. You will never find a man like this.
Old Spice
Old Spice is an example of how social media helps to increase sales through social media engagement. The company developed a series of ads with the phrase: The man your man could smell like. As a curious note, these ads targeted the female population.
Dove. Real beauty
The Dove Real Beauty ad campaign involved not just a brand, but a whole new concept of how beauty should look like.
Super Bowl fan? Watch the 25 most influential super bowl ads of all time.
interesting
ReplyDeleteThank you Edith!
DeleteI love that Dove video, it was an excellent campaign and strategy. I show it in some of my other classes as well. Try to use consistent font to increase the professional appearance of your postings!
ReplyDeleteThank you ProfessorEcommerce! Good suggestion, I will do the the changes.
Deletemy favorite topic, best commercials, Thanks for sharing all those classics.
ReplyDeleteThank you RoSims 1!
ReplyDelete