Interesting Statistics Facts

I would like to share some interesting statistics that will show that Google Searches and cell phones are important aspects to consider for an advertising campaign. This means that websites have to be optimized for smart phones, because they are an important source of traffic.

Conversion Rate Optimization (CRO)

• Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)

• The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015)

• The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)

• For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics)

• More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)

• 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)

• 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google,2015) (Source: https://www.hubspot.com/marketing-statistics)

• 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)

• 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)

• 26% of consumers start mobile research with a branded app. (Smart Insights, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Basic Advertising and Marketing concepts

Before you start the advertisement process, you will need to understand a few basic concepts:

Marketing: according to the American Marketing Association (A.M.A.) “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”

Advertising: according to Philip Kotler advertising is “any paid form of non-personal presentation and promotion of ideas, goods, and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”

Target market: the American Marketing Association (A.M.A), defines the target market as "the particular segment of a population in which the retailer focuses on its marketing expertise to satisfy that submercado, with the purpose of achieving a particular utility"

Marketing research: according to the AMA, Marketing Research is “the function that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. 
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications"

These definitions will help you understand every part of the process in depth so you can create your own advertising campaign. It is important to comprehend another essential concept, the advertising budget. You will need to define what budget are you willing to spend.

Introduction

Welcome to basics for your advertising campaign! 

Why should you follow this blog? If you want the attention of someone or from your customers, you will need advertising. Although it may sound a little bit odd, when you are trying to get the attention of your soul mate, you are advertising yourself! How? Usually you show the best of you. Nice clothing, proper language, interesting talks, nice places to eat, and many more irresistible demonstrations. The same happens in the business area, but it is very probable you will have to pay much more for this.

In the following posts, you will find definitions and general information about advertising. The main goal is to give you the advertising basics to create your own advertising campaign. You can use an advertising campaign if you have a small business and you want to try something by yourself to get more customers. Also, you may find this blog valuable if you are an individual trying new ideas to sell something or if you have a presentation (school, work) and you need some tips to generate interest.Whichever plan you may have, hopefully you find this content beneficial for your purposes. 

See you in the next post!